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Zedra Appoints New Managing Director In Singapore To Lead Asian Market Development

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Contributed by ZEDRA
25 October, 2016

  • Wendy Sim brings a wealth of experience and expertise to her role
  • ZEDRA's approach in the Far East is based on fresh thinking, independence and family ownership

ZEDRA, the global independent specialist in trust, corporate and fund services has appointed Wendy Sim to lead the development of its Singaporean office, which will additionally support markets in North and South Asia.

Wendy has over 20 years experience working with ultra high net worth clients across Asian markets, specialising in wealth management and estate planning for Asian corporate and high net worth individuals and their families. She joins ZEDRA from HSBC Trustee (Singapore) Ltd., where she was responsible for developing and delivering pan-Asian family governance solutions as well as assisting global families looking for Asian based structures.

With a detailed understanding of the particular needs of high net worth Asian individuals and their families, Wendy's appointment reflects ZEDRA's commitment to developing its business across the important Asian region.

Commenting on her new role, Wendy said, "Asian markets offer enormous prospects for growth for ZEDRA. Our company is perfectly placed to take advantage of this potential from our new base in Singapore, aligned to a worldwide network of offices in nine other jurisdictions."

She continues, "Asian clients have very specific needs and increasingly prefer a global wealth management solution.  Our typical clients are likely to be multi-banked and seek an open architecture platform which will enable them to select specific expert advisers, according to their exact requirements. As an independent business, ZEDRA Singapore with its global network is perfectly placed to work with clients to meet this need."

Niels Nielsen, Group Chief Executive Officer says, "Wendy Sim's appointment as the ZEDRA Managing Director for Singapore is integral to our growth plan for the Far East. ZEDRA's approach is based on fresh thinking, independence and family ownership. We recognise the fact that Asian clients in particular will have needs that are very different from European families, where perhaps wealth has already passed through multiple generations. This is a key cultural difference and one which Wendy is well placed to understand, given her extensive experience and background."

Wendy is a former lawyer, who has specialised in trust litigation and structuring. In addition she has led family governance workshops for clients, is involved in advising on and establishing philanthropy related structures and was a member of the Charities Committee of HSBC Trustees in Singapore.  


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