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ZEDRA launches new website and announces Active Wealth approach

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Contributed by ZEDRA
18 February, 2020

ZEDRA has today launched its revamped and refocused service offering, built around its brand new Active Wealth approach. Its remodelled website, also launched today, now defines three business service propositions which better reflect the changing needs of today's clients, according to the company. Services are now presented in three linked groups, private family wealth, now known as Active Wealth, Corporate services and Fund services.

The new and innovative Active Wealth approach has been developed following a combination of client feedback and industry research. This has led to a transformation in how the company will work to support private clients in the future.

Group CEO Ivo Hemelraad explains that "Today's family business owners, entrepreneurs and high net worth individuals often require a multitude of family wealth services from the same provider. Where other service providers require that these are engaged separately, we do not.  Our Active Wealth solutions embrace a multitude of particular needs faced by private clients and allow clients and their advisors to liaise with a single contact in any of our offices globally."

Streamlining and simplifying the private client offering process has other benefits too. With a more holistic view of a client's needs, ZEDRA is able to proactively cover anything from the administration of traditional diversified investments through to the establishment and running of corporate and trust structures, bespoke investments, single-family offices, or private funds for family members.

Bart Deconinck, ZEDRA Executive Chairman adds "The world is an increasingly complex place in which to do business, especially as regulations and rules change more frequently and become more stringent. At the same time, there are extensive opportunities, especially for family business owners who are looking to deploy their wealth in more dynamic, personalised ways. To capture these new opportunities, clients want to partner with an agile provider that is highly efficient and can offer simplified access to the full scope of private wealth, corporate and fund service solutions. That is why we developed Active Wealth. "

While the new Active Wealth offering is expected to be particularly attractive to family business owners and private clients, ZEDRA remains committed to providing stand-alone fund and corporate services to businesses, asset managers and fund promoters.

"It was important that our new website reflects the company's modern and agile identity and engages and informs our visitors in a seamless way. A combination of better design and our new streamlined business lines description gives clients and partners an informative and most importantly, smooth experience," says Yolanda Bornand, Group Head of Marketing and Communications.


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