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World Heart Beat Music Academy announced as ZEDRA's first international charity partner

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Contributed by ZEDRA
05 March, 2020

World Heart Beat Music Academy and ZEDRA, the global active wealth, corporate and fund solutions specialist, have announced a new partnership, which celebrates the mutual values of the two organisations. ZEDRA's sponsorship will allow the charity to create a new jazz talent development programme for young musicians aged 14 - 25 years, many of whom live in challenging circumstances.

The new 'ZEDRA Talent Development - Jazz Programme' reflects the aim of both organisations to provide opportunities and transform young lives. ZEDRA's partnership will fund the participation of 8 talented young musicians with significant promise, for whom support is needed to enable them to reach their full potential. The students receive tuition from exceptional musicians, attend masterclasses from visiting artists, play in regular combo and ensemble sessions, perform in a wide variety of venues and benefit from further opportunities coming from the Zedra partnership. The new partnership came about following a brokered introduction from GlobalGiving, which connects non-profits, donors, and companies in nearly every country around the world.

World Heart Beat Music Academy is based in Wandsworth, south west London. The charity provides music tuition and performances opportunities for 350 young people each year outside of school hours. World Heart Beat's mission is to provide opportunities for all, with an 'open door' approach that welcomes any young person interested in learning music. This commitment sees them providing bursaries and free instruments to more than half of the students that come through their door. World Heart Beat's jazz programmes are exemplary, with top-musicians such as Tony Kofi and Byron Wallen teaching at the academy, and students going on top conservatoires in the UK and abroad.

"We are delighted to have been selected as ZEDRA's first international charity partner, which will make a huge difference to us and our students. At World Heart Beat, we nurture young people's love and appreciation of jazz. This sponsorship will mean we can provide intensive talent development for passionate, gifted young people, who will really benefit. We are looking forward to an exciting year with ZEDRA - offering a wide range of opportunities for young musicians, as well as opening our new education centre and live music venue in Embassy Gardens on London's Southbank" - Sahana Gero, Founder and Artistic Director.

Bart Deconinck, ZEDRA Executive Chairman adds, "With our international presence, we understand well that dealing with cultural differences is not always a smooth process. Music is one of the few universal forms of communication which can bridge language, cultural and even political barriers. Giving disadvantaged children the opportunity to express their ideas and feelings through music and seeing so many positive impacts on other aspects in their life can be very rewarding. At ZEDRA we truly believe in self-improvement, confidence and bold ideas. I am sure that the confidence you gain when standing up playing a solo changes the person you will become and the way you look at achieving excellence. This is why we are very excited by ZEDRA Talent Development - Jazz Programme. If ZEDRA can help young adults to grow their self-confidence and lay the foundations for success, we will have already started the process of changing their lives".

ZEDRA has a proud track record of supporting local communities in the countries it operates in around the world. At its core are the values of self-improvement and an entrepreneurial approach, which is summarised in its "do more to achieve more" approach. ZEDRA actively encourages and supports its people who are engaged in valuable local projects, addressing challenging situations in the countries where they live. This year ZEDRA has decided to build on this work and add a global dynamic by supporting the World Heart Beat Music Academy.

When ZEDRA learned of the work of the World Heart Beat Music Academy and the long term positive impact it can have, there was no doubt that this was the right partner to launch its first international sponsorship.


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