BVI Takes To Social Media To Boost Financial Services
by Mike Godfrey, Lowtax.net, Washington
20 November, 2015
The Financial Services Implementation Unit (FSIU) of the British Virgin Islands has launched a new social media campaign to "inform, educate, and engage the population on the subject of financial services."
The FSIU has launched a new website, Twitter account, Facebook account, and LinkedIn account to publicize its efforts under the BVI Forward initiative, which is intended to ensure the longevity of the territory's financial services industry by getting the public and industry more invested in its future.
The initiative is in response to "rising international pressure," with BVI Premier Orlando Smith earlier saying that "new competitors have slowed down our incorporations business. We must therefore further diversify our industry through more value-added activities and offer a wider range of services beyond our traditional business."
BVI Forward will keep people informed of industry developments and government initiatives. Kedrick Malone, the Director of the FSIU, stated that: "The BVI Forward campaign relies heavily on our website and social media because young people are part of a key demographic we need to engage on financial services."
Initiative Sponsor Lorna Smith said: "The goal of the Engage the Population initiative is to generate widespread support for the overall BVI Forward campaign while at the same time, ensuring that residents of the BVI develop a better understanding of the industry, its importance to their daily lives, and their role in transforming the industry to ensure future sustainability."
"Ultimately, we would like to see the BVI population fully embrace the financial services industry and persons become more knowledgeable about developments within and the opportunities it presents. The long-term sustainability of our Territory will rely to a large extent on residents taking greater ownership within this particular industry," she said.
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