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Naming Your Hong Kong Company - Consider these tips

27 August, 2019

If you are dreaming about setting up a business entity in Hong Kong, then you must have thoughts about the name of your company. The company name is the silent ambassador of your business. It will help you to get a name or recognition in the cut-throat competitive world.

While selecting a business name, you need to make sure that it is matching the needs and requirements of your business. It is that part of your company that can completely make or break your business.

Naming Your Hong Kong Company

So, if you are planning to set up a business in the freest economy of the world, then after selecting the name, you need to register it. The name should be unique; it should not have any resemblance or infringes with the existing ones.

However, if someone wishes to same name, then you would be able to see that the name has already been taken. This way, no two companies would have the same name. If you worry about the name of your Hong Kong company, then you can use the name availability search tool of Startupr.

With the help of this name availability search tool, you can easily figure out the name of your company that you want is already in use or is available to be registered. As per the Companies Ordinance, you are not liable or allowed to choose or use the company name that is similar or that is about to be used by another company. And for registering your company's name, you should register that name with the Companies Registry.

Requirements for Company Names in Hong Kong

As per the rules and regulations of Hong Kong, the name for a company must be chosen or taken by the business owners.

General Requirements

  • A company may be registered with an English name, a Chinese name, or an English name and a Chinese name. A company name with a combination of English words/letters and Chinese characters is not allowed.
  • If you wish to select an English company name, it must end with the word "Limited"; if you want to have the Chinese company name, it must end with the characters 有限公司".
  • A Chinese company name should contain traditional Chinese characters (繁體字) that can be found in the Kang Xi Dictionary (康熙字典) or Ci Hai Dictionary (辭海) AND also in the ISO 10646 international coding standard.
  • Simplified Chinese characters will not be accepted.

Specific Conditions Under which a Company Name will NOT be registered

The name of your company will not be registered when it contains the following things-

  • in the Registrar's opinion, The name would constitute a criminal offense.
  • It is the same as a name appears in the Registrar's Index of Company Names;
  • It is the same as a name of a body corporate incorporated or established under an Ordinance;
  • in the Registrar's opinion, it is offensive or otherwise contrary to the public interest.

When the Company name is considered Disregarded

While determining whether a company name has a resemblance with the other name of the business, the following shall be disregarded:

  • When the company name started with definite articles.
    (For example - The Sound of Music Limited = Sound of Music Limited.)
  • When the company name ends up with these words or expressions, "company," "and company," "company limited," "and a company limited," "limited," "unlimited," and their abbreviations. and the ending characters "公司", "有限公司", "無限公司" and "公眾有限公司"
    (For example - Sound of Music Company Limited = Sound of Music Limited = Sound of Music Co. Limited.)
  • Punctuation marks, spaces between the letters, type or case of letters, and accent. (For example - Sound-of-Music Limited)
  • The following expressions and words are usually considered as the same-
  • "and" and "&."
  • "Hong Kong," "Hongkong" and "HK"
  • "The Far East" and "FE"

(For example - Sound of Music Hong Kong Limited=Sound of Music HongKong Limited = Sound of Music HK Limited)

Company Names that Require Prior Approval

In Hong Kong, the company names may be subject to further inspection and if the name of the company might give the impression that they have some links with the Government of the Hong Kong Special Administrative Region, they may also require to have special approval from the Registrar.

Company names are also subject to prior approval if it contains a specific set of words (including words like trust, trustee, tourist board, tourist association. If you want to change the name of your company after the incorporation, then you can do that through a special resolution.

And if you want help in this specific criteria, then Startupr's registration agents in Hong Kong can give you more information regarding the requirements to perform this change.

Now, if you need details about how to choose a company name, then below shared are the information about this particular field. Keep on reading to get all the details with all matters concerning company registration in Hong Kong.

Tips for Naming Your Hong Kong Company

As we all know that naming a company is one of the most important l processes for starting a business, so you need to be more certain for this action.

Undoubtedly, it is quite challenging to determine just what to name your company, here are some tips which will make it easier for you to decide on the best name for your company.

#1 Keep it Simple

When focusing on a company name for startups, one thing that you need to do is to keep the name as simple as possible. You can't afford to have a complicated name for the company, as this makes the name even harder for customers to remember. If you select a simple name, then it will be easy for customers or other business owners to remember.

You can't choose a name that is too long to pronounce, or read, and even harder to remember as this won't stick with people that well. Just think about the name of famous company names which are very simple and easy to remember, like Sasa, Ford, Apple or Microsoft. Always choose that name, which is simple and easy to remember even for illiterate people.

#2 Highlight Your Brand

The next thing that you need to keep in mind while selecting the business name is to highlight your brand. It can be in image form or any design. It needs to tell a bit about your business so they can easily recognize your company names.

If there is a word that you can use which will let users know about your brand, then use that name. For instance - if you want to sell marbles, then it would be a good idea for you to have words like "sheet metal" in the name if possible. One example might be "Xings Sheet Metal Products," or something along those lines.

#3 Real Words

While creating a company name for your Hong Kong company, don't try to merge two words. If you just make up the names, then it will definitely confuse people. And if the words of your company name may create confusion in the reader's mind, then it would be difficult for your business to develop brand recognition with your company.

The more sober and straightforward name you will have for your company, the more chances are for you to create a mark in the competition. Therefore, just make sure that you are sticking yourself with the real words that people will recognize. For this target, you can prepare a list of potential words and then you can easily narrow down your choices and pick the ones that work best for your company.

#4 Examine

Before you came into one conclusion, try to test the name in the market. Like you can make logos, company website, and then see how it looks like. If you feel like it doesn't suit the demands of your business, then you can easily choose another name or design for your Hong Kong company.

This step is significant for all the business owners of Hong Kong, because if you don't test the name, then you won't be able to get a good idea of how the name will be going to perform once it goes live in Hong Kong.

#5 The Name should be Mobile-Friendly

And last but not least, the name of your Hong Kong company should be mobile-friendly. It should not be too long. Because you want a name that needs to operate well with mobile devices, so a short name is ideal if possible.

Nowadays, people prefer to use their devices more frequently instead of laptops or PC for purchasing services or products. So, in order to attract all the customers towards your business, you need to create a mobile-friendly business name in Hong Kong.


These are some tips for developing a great company name in Hong Kong. And after reading this article, you will also get a profound idea of how important is getting a perfect business name.

If you are looking for some help, then Startupr can help you. We would help you to create a name for their new company that's going to work for them and the marketplace too. The more you take time while deciding the name for your company, the more chances are for you to get a better company name in Hong Kong.


About the Author


Startupr puts you first. This is why our main focus is Startups with global ambitions. We give you the freedom to build your business while we take care of the tedious, administrative tasks, leaving you to concentrate on your dream for your company. As part of our brilliant service, our back end software will automatically send you reminders of important annual filings, and upload your important document to your online account. startupr.hk


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