Hong Kong is investing heavily in Malaysia's tourism sector, and the reason is simple

One of the largest private equity funds in Hong Kong, Evergreen Offshore Inc, just announced their idea of investing in the growing Malaysian tourism sector. Up to 2 billion HK$ will be allocated to various target locations mainly in Malaysia, with emphasis on tourism development and long-term positive growth in this market.

But what are the exact reasons that focus the attention of such key player to Malaysia? Here are several simple reasons:

• The Malay Government firmly backs up and invests in its tourism sector. New developments are announced every week while growth is more and more evident to both visitors to the country and foreign investors;
• Tourism is a key sector in Malaysia's economy, resulting in the third highest amount of GDP income. Standing at staggering 61 billion Malay Ringgit, tourism in Malaysia is growing exponentially each year;
• Malaysia remains one of the top Muslim-friendly destinations in the World, catering an untapped market of more than a billion people. Enabling prayer facilities and political stability, Malaysia is a key player on this market which will only grow faster;
• Malaysia's location, in between Asia and Oceania, makes the country a top destination among tourists. It takes just a couple of hours to reach Kuala Lumpur by plane from many large metropolitan areas in both regions, making the country easy to access.