A Yacht as a Taxi?
Europa Trust Company Ltd
03 April, 2017
For many of us a taxi ride is simply a journey in a car. Technology has allowed us to book taxis with just a tap of an app. Now, your next taxi ride could be the yacht trip you've always dreamed of. Europa Trust Company Ltd reports on an unusual partnership developing between a global taxi app company and the yachting industry.
Uber, the online transportation network company, has brought the ease of booking a taxi via your smartphone to millions of people across the World. The company has now turned towards the luxury yacht market as a form of taxi services for its members.
UberYACHT was first launched in Dubai in April 2016. For approximately $82 (£65) a user has access to a ride in a luxury yacht using their Uber app. The success of Uber lies in its simplicity. A trip can be booked through the Uber app by moving the slider to 'UberYacht' to request a yacht. The app also allows options to book yachts as a party taxi for larger groups.
In the past the company has launched UberBOAT as part of their app. This offered boat rides in Istanbul, Saint-Tropez, Monaco and Cannes.
Uber and the yacht industry still have a way to go before making the luxury world of personal yacht travel more accessible to all its users. However, in the near future your next taxi could be a luxury yacht.
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