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Dubai: E-Commerce

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On this Page:

- Dubai Internet City
- Dubai Internet Activities in Dubai


- Dubai E-Commerce Special Feature - Offshore E-Commerce: Ready for Action?

Dubai accounts for almost 60% of e-Commerce spend in the GCC according to a review brought out in 2011 by Visa and Interactive Media in Retail Group International, an industry body for global e-Retail.

The report shows that total business to consumer e-Commerce sales in the UAE are estimated to have grown to almost USD2 billion in 2010, equivalent to approximately 55-60% of total GCC e-Commerce sales estimated to be between USD3 and USD3.5 billion. They are expected to reach USD5 billion by the end of 2011.

Dubai has made major efforts to establish itself as an e-commerce hub, and according to a study carried out by Dubai Media City-based Madar Research Group in late 2002 was at that time on a par with top European Union states in basic online services.

Dubai scored 76 points out of 100 in the benchmark test that measures the services' online availability and the level of that availability - whether a service could be fully completed and transacted through the Internet. The test covered 19 public services - nine for businesses and 10 for individual users - which were considered most essential, or are most commonly used by companies and the general public in Dubai.

In January 2007, Dubai International Financial Centre announced that it had issued an enhanced Data Protection Law and appointed a Data Protection Commissioner to oversee its administration by the DIFC Authority. Both moves were designed to consolidate international best practices already being adhered to by the DIFC.

The Data Protection Law, ensures the protection of all personal information, including any sensitive personal data, and is compliant with the provisions of the laws and directives of the European Union and the guidelines of the Organisation for Economic Co-operation and Development (OECD), including on the transfer of data.

Commenting on the new law, Omar Bin Sulaiman, Governor of the DIFC noted that: "in our era of globalisation, when information has never been more readily available and transmittable, it is crucial to establish effective data protection regimes and enforce legal safeguards against the misuse of personal data. At the DIFC, we are committed to upholding and continuously improving upon the highest standards in this regard.”

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Dubai Internet City

Reports in early 2012 suggest Dubai Internet City is attracting around 14 new investors per month. In a recent interview, Malek Sultan Al Malek, Managing Director of Dubai Internet City and Dubai Outsource Zone, commented: "Last year, 169 new companies registered with us despite the economic downturn. This reflects the resilience in the information and communication technology (ICT) sector. Throughout the last decade we have managed to create a vibrant ICT cluster that is growing."

In February 2000, Dubai's then ruler Sheikh Maktoum bin Rashid al-Maktoum issued a decree setting up a free-trade zone for electronic commerce and technology.

The decree established an independent body, the free zone authority headed by Crown Prince Sheikh Mohammed bin Rashid al-Maktoum, which would operate under the Dubai government to spearhead the emirate's drive to become a regional centre for electronic commerce, technology and information.

For the full text of the decree, see "Dubai Technology, Electronic Commerce and Media Free Zone Law No. (1) of 2000".

The free zone authority oversees the establishment of the necessary infrastructure at the zone, licenses companies wishing to set up shop there and leases land and property to them for up to 50 years. The authority also runs the zone, and levies fees for its services. Companies are allowed 100 per cent foreign ownership in the zone. Goods imported to the zone and products for export are exempt from custom duties and companies are exempt from taxes, including income tax.

Companies can choose to incorporate in one of three ways:

  • Branch of Foreign Company;
  • Branch of UAE-based Company (including other UAE Free Zone licensees);
  • Free Zone Limited Liability Company (FZ LLC).

Submission of the License application form can be done electronically through the Dubai Internet City site.

The physical location of the Internet City is on Sheikh Zayed Road, next to the American University. DIC highlights include:

  • World class technical infrastructure: high bandwidth, low cost telecom infrastructure and secure, high speed support infrastructure;
  • State-of-the-art urban infrastructure: cost competitive, flexible office space and world class housing, medical and education facilities;
  • Access to talent pool: large pool of high skill, low cost knowledge workers;
  • Straight-forward laws and regulations: easy and fast company registration laws, hassle-free immigration process and straight forward legal procedures;
  • Supportive environment: Government backed e-business initiatives, business incubators, venture capital funds and e-education programs;
  • Gateway to markets: access to regional markets in Middle East, North Africa, Indian Subcontinent and CIS.

In September 2000 Dubai officials announced that more than a hundred information technology companies had been granted licences to operate in the City. The companies, which included industry giants Microsoft, Oracle and Compaq, were investing USD250 million in the technology, e-commerce and media free zone, DIC director-general Mohammed al-Gergawi said at a press conference. Another 350 firms were awaiting approval, he said. By mid-2004, the number of companies operating out of the DIC had risen to more than 500. This number had risen to almost 1,000 by October 2007, when the DIC notched up its seventh-year of operation.

A further 112 companies chose to locate their operations in the DIC in 2007, representing 33% annual growth. The new entrants include global companies such as British Telecom, Qualcomm, Google, Layton International, Telecom New Zealand, Dimension Data, Logo Business Solutions and VeriSign, top-tier names in the ICT sector.

Celebrating its fifth anniversary in 2005, the DIC authorities revealed that as part of the Internet City's 'Going Global' mission, they were in talks with authorities in India, Pakistan, Iran and Malta to set up facilities in various cities.

In June, 2004, Dubai Internet City announced the Dubai Outsource Zone (DOZ), the world’s first ’free zone’ dedicated to the outsourcing industry. The announcement was made by Dr. Omar Bin Sulaiman, CEO of Dubai Internet City at Europe’s biggest conference on outsourcing, Outsource World held in London.

Dubai Outsource Zone provides a comprehensive infrastructure and environment for outsourcing companies to set up global or regional hubs servicing the worldwide market. DOZ’s offering includes 100% exemption from taxes, arguably the world’s most reliable technology and communications infrastructure, a one-stop shop of support services and the best possible working environment.

Dubai Outsource Zone provides a base for companies wishing to provide mid- to high-end IT and business process outsourcing (BPO) services. Some of the key sectors targeted include finance, accounting, IT, payroll processing, healthcare, insurance, engineering, biotech, multimedia, R&D and design. DOZ also serves as a centre for disaster recovery facilities for call centres located offshore elsewhere in the world. The Zone offers facilities both to ‘captive’ BPO operations, ie. companies who have their own offshore BPO facilities, and to third-party BPO service providers, from Europe, the US, the Middle East, Asia and Africa.

“Having established vigorous growth in the ICT industry, we are now seeking to transfer that momentum to new high-growth sectors like Outsourcing,” said Dr. Omar Bin Sulaiman, CEO of Dubai Internet City. “We had been studying the outsourcing sector for a long time to design the perfect combination of services that will provide value to the global and regional outsourcing industry. At the heart of the Dubai Outsource Zone concept is a commitment to offer relevant facilities to global companies to enable them to create an effective globally distributed delivery model. DOZ will go a long way in strengthening Dubai’s status as a knowledge-economy hub,” he added.

“The establishment of DOZ and the expected growth of the outsourcing industry will bring in several economic benefits for the UAE and the region,” said Dr. Bin Sulaiman. In the UAE alone, apart from the infusion of talent from other countries, it will to provide a significant boost to the development of the country’s own human capital. The industry promises several opportunities for fresh graduates to gain valuable exposure in various emerging sectors of the economy through both full-time and part-time employment opportunities,” he concluded.

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Dubai Internet Activities

Whether or not because of the rapid construction of the Internet City, many Internet and e-commerce applications have appeared rapidly in Dubai in recent years. Some examples are as follows:

  • Magrudy's Bookshop, a subsidiary of Magrudy Enterprises L.L.C., was the first book shop in the Middle East to provide secure e-commerce services to a global market over the Internet.
  • Emirates Bank Group announced that it would be the first Bank to open a branch at the Dubai Internet City. The Branch offers all the traditional banking services to the major corporations that have located in the City, as well as offering its portfolio of existing and upcoming electronic banking facilities.
  • Dublin based Misys International Banking Solutions announced in November 2001 that it would be providing online banking solutions to one of Dubai's leading online financial services providers. CashSwitch confirmed that it had licensed the solution to make internet banking more accessible for customers and more cost effective for banks throughout the Gulf region, and revealed that as a result of the new alliance, it will be able to act as an Application Solution Provider (ASP), or to directly license Misys' Fontis iBanking platform to Middle Eastern banks. The package offered by Misys aims to allow banks in the offshore financial centre and throughout the region to offer customers improved online facilities, including account management, transaction enquiries, and secure fund transfers.
  • The European Union's imposition of VAT (Value Added Tax) on transactions conducted over the internet in July, 2003, led web hosting firm Emirates Internet and Multimedia to attract firms from within the UAE to use its online services. "Many companies throughout the region have traditionally hosted overseas, in the US or Europe," said Maroua Naim, general manager. "Besides the obvious problems this creates due to time and physical boundaries that hamper effective technical support, the additional VAT charges of hosting abroad are also becoming a concern," he observed. All firms participating in the programme are supplied with free registration on the '.ae' domain for the duration of a year.
  • In late January 2006, it emerged that chip-maker, Intel had signed an agreement to move its Dubai offices to the DIC. “Intel is moving its offices to Dubai Internet City because it offers a strategic platform to tap new opportunities in this fast-growing market,' explained Gordon Graylish, Intel Vice President of the Sales and Marketing Group, and General Manager for Europe, the Middle East and Africa (EMEA), adding that: “This will help our Dubai team to be closer to many of our fellow travelers in the region as we continue to work with them to develop our business and play a role in growing the IT sector here”.
  • In May 2008, Verizon Business announced plans to open an office in Dubai Internet City to further strengthen the company’s service and support capabilities across the Middle East.The office will provide a base for the company’s ongoing regional expansion plans.

The Dubai Government itself has been very active in encouraging e-commerce, and announced in early 2002 that its e-Government initiative would broaden its focus in order to take in expatriates from the United Arab Emirates placed overseas, and students from the region studying abroad.

Speaking at a presentation for UAE students studying at Bahrain University, Salem Al Shair, the e-Government initiative's Director of e-Services explained the rationale behind the new drive for expatriates. "Young national students who are residing overseas often need important information, legal documents or urgent government assistance from their home country. By offering integrated e-services through the portal...Dubai e-Government is opening a 24 hour communication channel that will facilitate the lives of students [and expatriates]."

The Dubai e-Government portal currently offers a wide range of services for visitors, residents, and businesses, including access to permit and visa renewal services, commerce and business related facilities, and company registration and tax department links.

In March 2005, global logistics firm DHL announced a joint venture with the Dubai customs authorities that would see the creation of an electronic customs clearance system designed to streamline procedures and improve general business efficiency in the United Arab Emirates and beyond.

The e-clearance project resulted in the complete digitisation of all customs clearance procedures which, according to UAE Customs and Gateway Manager Derek Tully, speaking at the time of the launch, was intended to reduce shipment transit times by up to 24 hours.

“By implementing this new procedure, DHL UAE is helping Dubai increase its customs efficiency which will, as a direct knock on effect, increase productivity for regional businesses and customers,” observed Mr Tully.

“Dubai Customs has been highly receptive to the concept as it highlights Dubai's growing initiative to be the region's leading logistics and business hub,” he added

See Offshore-e-com.com for an extensive analysis of the commercial possibilities of the Internet and the legal background.

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