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16 July 2007 Geolocation -- the greatest thing since sliced bread? Many ecommerce providers seem to have jumped on the IP Geolocation bandwagon lately and are offering geolocation solutions in various forms to online businesses. And rightly so.
IP geolocation evaluates an ecommerce transaction based on the geography of the customer's browser, enabling merchants to view the customer's location including country, city, ISP, etc. This is great stuff! Why?
This information can be used for marketing purposes -- to push content advertising to a targeted consumer audience or monitor and determine ROI of location specific ad campaigns.
And it can be used to protect your bottom line. When used for Geo Risk data monitoring purposes, for example, you can block restricted and high card fraud countries as well as habitual chargeback offenders from repeatedly visiting your website.
Geoblocking can also be utilised by businesses from a regulatory and compliance perspective to show compliance with licensing authorities and regulations across di
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Penelope Wise
Penny Wise but not Pound Foolish! But remember: I am not offering investment advice. My comments are just for your general information; I do not recommend investments, and you should take professional advice before entering any investment contract.
The Q Wealth Report
Peter Macfarlane of The Q Wealth Report blogs on Freedom, Wealth and Privacy
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